I have so many lip masks and treatments and this one is definitely 10/10. It has a nice squishy applicator and is quite thick, but smooths out beautifully on the lips, and then stays! This stuff really lasts so its been perfect for night, its still there when I wake up. It has great ingredients too, within a couple of days any dry areas were gone, now they're just hydrated, soft and smooth. Definitely recommend. I love Haruharu products. 💋❤️