About Us

Bringing Korea’s best in beauty to New Zealand since 2016.

We started HIKOCO with one simple idea: to make discovering great Korean beauty easier, faster and more exciting for New Zealand.

We’ve been bringing the latest K-Beauty directly from Korea to Aotearoa — from cult favourites and viral discoveries to the next big names worth knowing.

But we don’t bring in just anything.

Our team is constantly discovering, testing and curating products to find what’s genuinely worth a spot on our shelves. It means you can explore K-Beauty with confidence, whether you’re discovering your first Korean skincare routine or already know exactly what your skin loves.

Today, HIKOCO has grown from a small Auckland K-Beauty store into a community of beauty lovers across New Zealand.

And we’re still just as obsessed with discovering what’s next.

Welcome to our playground. 💗

Deloitte Fast 50 · 2025

Master of Growth

HIKOCO has been recognised as New Zealand's Master of Growth — awarded to the highest-growth business in the Deloitte Fast 50. A milestone we're incredibly proud of, and one we owe to our amazing K-Beauty community.