Fresh skin, barely-there, effortless glow. Perfect for brunches, errands, or a pilates/light workout day. 

• Skincare comes first! Focus on getting a plump feel in your skin before you start applying your base.
  
  
• Lightly tinted or a mesh cushion foundation for subtle coverage.
  
  
• Neutral-coloured lip balms, layered with a sheer gloss.
  
  
• Soft brow grooming only!
  

A polished step-up from minimal: still fresh, but with a little more definition. Great for daytime dates or casual meetings.

• Light foundation or BB cream, with a little concealer under the eyes.
  
  
• Neutral one-tone eyeshadow over the whole lid with a hint of shimmer.
  
  
• Tinted lip gloss or stain.
  
  
• Brown mascara and soft pencil liner.
  

Welcome to the ‘effortlessly glam’ tier of makeup. Perfect for nights out and snapping fit pics with your girlfriends!

• Buildable foundation, soft contour, and blush.
  
  

• Defined eyes: shadow, eyeliner, and heavier lash looks.
  
  

• Slightly bold lips (classic red or berry tones).
  
  

• Highlight key points of the face: cheekbones, nose bridge, cupid’s bow.
  

Full-glam mode: dramatic, confident, iconic. For big events and occasions, photoshoots, or nights when you must turn heads.

• Full-coverage base, sharp contour & highlight.
  
  
• Statement eyes: smokey or glittery shadows, winged liner (the bigger the better), lash extensions.
  
  
• Bold lips with precise application.
  
  
• Don’t shy away from colour or metallic accents; make it pop!