#trendreport | k-beauty that only koreans know

#trendreport | k-beauty that only koreans know

by Michelle Li

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1 min

You know a K-beauty is worth all the hype in Korea, when it tops countless reviewer platforms! The secret is out; we bring you a collection of K-beauty that only Koreans know…

Toothpaste

Toothpaste – the most unexpected item, right? This household item that we get at the local supermarket can be found as a ‘K-beauty item’ in Korea. What’s different about toothpaste made in Korea? It’s ultra-minty so your breath stays extra fresh (for hours!) 🥶 Oh, and the packaging is something else; a decor piece to make your bathroom an aesthetic!

Inner Beauty Care

Skincare routine doesn’t just stop at a moisturiser - weekly skincare treatments, vitamins and detox juices are a must! Everyone in Korea has at least tried the Ormothol Immune muti-vitamins, even winning multiple awards 💊 You might have also heard of the skincare ingredient, Glutathione. This antioxidant detoxifies your skin from environmental stressors, stopping dark spots from occurring! It’s one of the best ingredients for brightening which is why in Korea, Glutathione injections are the next big thing! 

Aegyosal Eye Makeup

For those that aren’t in the realm of K-beauty, you might not have heard of the word aegyo-sal. It essentially means ‘eye-bags’ and we love to accentuate them to give off a more cute and youthful look! To make life easier, K-beauty has come up with contour and highlighting sticks for the eyes ONLY. The Too Cool For School pencils are made for this - the prettiest micro-glitters to highlight your features ✨

Modelling Masks

We’ve all come across sheet masks and clay masks, but what about ‘modelling masks’? Mix the powder with water to create a hydrogel-like consistency and spread on your skin. I love how it immediately cools my skin down, tightening pores and skin feels so much softer! It’s why spa clinics in Korea use this as the very last step. Choose your at-home spa treatment here .

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