Hongdae, the artistic heart of the city. If you're all about self-expression and marching to the beat of your own drum, this is the place for you! Street style rules the roost here, with baggy fits and effortlessly chic, grunge-inspired vibes taking centre stage. So, if you're all about showing off your strong personality through your wardrobe, you'll fit right into Hongdae!
Once an industrial area, but now a hot favourite among the young crowd! This trendy neighbourhood is always on top of the latest fashion trends. If you want to know what's hot and happening right now, just head over to Seongsu-dong. You'll witness people rocking the latest and greatest styles with their amazing fashion senses! Right now the K-fashion trend is cargo bottoms, crochet knits and anything dainty!
If you're looking for some serious glam and sophistication, Gangnam is the place to be. Prepare to be dazzled as you walk through the streets, because you'll spot people decked out head to toe in designer brands. This luxurious area is all about elegance and glam, so if you're in the mood to channel your inner diva, you've come to the right place!
The multicultural and foreigner-friendly hub of Seoul. Which is why here in Itaewon, fashion knows no boundaries or rules. Itaewon is all about being yourself and wearing whatever makes you feel fantastic. Whether you prefer fun and relaxed outfits or you're ready to hit the party scene in full-on glam, this is really the place for all. It's all about embracing your uniqueness and having a blast in Itaewon!