Etude
Founded in 1985, Etude is one of the leading Korean cosmetic brands.
Their so-called "girlish" concept is fresh and youthful and has attracted many customers on a global level. Etude hopes to convey the message that makeup and skincare shouldn’t be boring, but should be enjoyable and playful.
![Cherry Jelly Lips Patch [Vitalising]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Cherry_Jelly_Lips_Patch_Vitalising__02_{width}x.jpg?v=1569154940)
![Cherry Jelly Lips Patch [Vitalising]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Cherry_Jelly_Lips_Patch_Vitalising__01_{width}x.png?v=1569154940)
![Cherry Jelly Lips Patch [Vitalising]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Cherry_Jelly_Lips_Patch_Vitalising__02_600x.jpg?v=1569154940)
![Cherry Jelly Lips Patch [Vitalising]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Cherry_Jelly_Lips_Patch_Vitalising__01_600x.png?v=1569154940)
![Double Lasting Foundation SPF35 PA++ [#13N1 Pure]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_02_{width}x.jpg?v=1613604666)
![Double Lasting Foundation SPF35 PA++ [#13N1 Pure]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_13N_{width}x.jpg?v=1613604669)
![Double Lasting Foundation SPF35 PA++ [#13N1 Pure]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_02_600x.jpg?v=1613604666)
![Double Lasting Foundation SPF35 PA++ [#13N1 Pure]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_13N_600x.jpg?v=1613604669)
![Double Lasting Foundation SPF35 PA++ [#21N1 Neutral Beige]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_02_1d5e4f1d-ae7a-4873-aa9f-be8027147882_{width}x.jpg?v=1613604931)
![Double Lasting Foundation SPF35 PA++ [#21N1 Neutral Beige]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_21N_{width}x.jpg?v=1613604948)
![Double Lasting Foundation SPF35 PA++ [#21N1 Neutral Beige]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_02_1d5e4f1d-ae7a-4873-aa9f-be8027147882_600x.jpg?v=1613604931)
![Double Lasting Foundation SPF35 PA++ [#21N1 Neutral Beige]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_21N_600x.jpg?v=1613604948)
![Double Lasting Foundation SPF35 PA++ [#23N1 Sand]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_02_5a4c79d8-b7cc-4e75-bed1-9bea6b3b412a_{width}x.jpg?v=1613605015)
![Double Lasting Foundation SPF35 PA++ [#23N1 Sand]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_23N_{width}x.jpg?v=1613605030)
![Double Lasting Foundation SPF35 PA++ [#23N1 Sand]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_02_5a4c79d8-b7cc-4e75-bed1-9bea6b3b412a_600x.jpg?v=1613605015)
![Double Lasting Foundation SPF35 PA++ [#23N1 Sand]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_23N_600x.jpg?v=1613605030)
![Double Lasting Foundation SPF35 PA++ [#25N1 Tan]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_02_d3189819-eb58-4d6f-9422-7480649eb8f7_{width}x.jpg?v=1613605081)
![Double Lasting Foundation SPF35 PA++ [#25N1 Tan]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_25N_{width}x.jpg?v=1613611784)
![Double Lasting Foundation SPF35 PA++ [#25N1 Tan]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_02_d3189819-eb58-4d6f-9422-7480649eb8f7_600x.jpg?v=1613605081)
![Double Lasting Foundation SPF35 PA++ [#25N1 Tan]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_25N_600x.jpg?v=1613611784)
![Double Lasting Foundation SPF35 PA++ [#27N1 Amber]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_02_5de99243-4565-41f6-aba7-0d2792d12813_{width}x.jpg?v=1613607545)
![Double Lasting Foundation SPF35 PA++ [#27N1 Amber]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_27N_{width}x.jpg?v=1613607559)
![Double Lasting Foundation SPF35 PA++ [#27N1 Amber]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_02_5de99243-4565-41f6-aba7-0d2792d12813_600x.jpg?v=1613607545)
![Double Lasting Foundation SPF35 PA++ [#27N1 Amber]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_DoubleLastingFoundation_27N_600x.jpg?v=1613607559)
![Etude House Lash Perm Curl Fix Mascara [#1 Black] Berry Delicious Edition - Hikoco - Korean Beauty, Skincare, Makeup, Products in New Zealand - 4](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Lash_Perm_Curl_Fix_Mascara_03_{width}x.jpg?v=1568778940)
![Lash Perm Curl Fix Mascara [#1 Black]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Lash_Perm_Curl_Fix_Mascara_Black_18_01_{width}x.png?v=1568778940)
![Etude House Lash Perm Curl Fix Mascara [#1 Black] Berry Delicious Edition - Hikoco - Korean Beauty, Skincare, Makeup, Products in New Zealand - 4](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Lash_Perm_Curl_Fix_Mascara_03_600x.jpg?v=1568778940)
![Lash Perm Curl Fix Mascara [#1 Black]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Lash_Perm_Curl_Fix_Mascara_Black_18_01_600x.png?v=1568778940)
![Etude House Lash Perm Curl Fix Mascara [#2 Brown] - Hikoco - Korean Beauty, Skincare, Makeup, Products in New Zealand - 2](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Lash_Perm_Curl_Fix_Mascara_Brown_02_{width}x.jpg?v=1568962949)
![Lash Perm Curl Fix Mascara [#2 Brown]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Lash_Perm_Curl_Fix_Mascara_Brown_18_01_{width}x.png?v=1569222011)
![Etude House Lash Perm Curl Fix Mascara [#2 Brown] - Hikoco - Korean Beauty, Skincare, Makeup, Products in New Zealand - 2](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Lash_Perm_Curl_Fix_Mascara_Brown_02_600x.jpg?v=1568962949)
![Lash Perm Curl Fix Mascara [#2 Brown]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Lash_Perm_Curl_Fix_Mascara_Brown_18_01_600x.png?v=1569222011)
![My Beauty Tool Hair Rollers [#Large]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_MyBeautyToolHairRollersLarge_02_{width}x.jpg?v=1626756079)
![My Beauty Tool Hair Rollers [#Large]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_MyBeautyToolHairRollersLarge_01_{width}x.jpg?v=1626756079)
![My Beauty Tool Hair Rollers [#Large]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_MyBeautyToolHairRollersLarge_02_600x.jpg?v=1626756079)
![My Beauty Tool Hair Rollers [#Large]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_MyBeautyToolHairRollersLarge_01_600x.jpg?v=1626756079)
![My Beauty Tool Hair Rollers [#Medium]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_MyBeautyToolHairRollersLarge_02_a778ffe5-8387-4788-adb8-eb787ffc84cd_{width}x.jpg?v=1626756191)
![My Beauty Tool Hair Rollers [#Medium]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_MyBeautyToolHairRollersMedium_01_{width}x.jpg?v=1626756199)
![My Beauty Tool Hair Rollers [#Medium]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_MyBeautyToolHairRollersLarge_02_a778ffe5-8387-4788-adb8-eb787ffc84cd_600x.jpg?v=1626756191)
![My Beauty Tool Hair Rollers [#Medium]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_MyBeautyToolHairRollersMedium_01_600x.jpg?v=1626756199)
![Oh M'Eye Line [#1 Oh My Black]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Oh_M_Eye_Line_01_02_{width}x.jpg?v=1569077892)
![Oh M'Eye Line [#1 Oh My Black]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Oh_M_Eye_Line_01_01_{width}x.jpg?v=1569077892)
![Oh M'Eye Line [#1 Oh My Black]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Oh_M_Eye_Line_01_02_600x.jpg?v=1569077892)
![Oh M'Eye Line [#1 Oh My Black]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Oh_M_Eye_Line_01_01_600x.jpg?v=1569077892)
![Oh M'Eye Line [#3 Oh My Brown]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Oh_M_Eye_Line_03_02_{width}x.jpg?v=1569230907)
![Oh M'Eye Line [#3 Oh My Brown]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Oh_M_Eye_Line_03_01_{width}x.png?v=1569230907)
![Oh M'Eye Line [#3 Oh My Brown]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Oh_M_Eye_Line_03_02_600x.jpg?v=1569230907)
![Oh M'Eye Line [#3 Oh My Brown]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Oh_M_Eye_Line_03_01_600x.png?v=1569230907)
![Play 101 Stick Contour Duo [#01 Original]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_101_Stick_Contour_Duo_01_02_{width}x.jpg?v=1571718536)
![Play 101 Stick Contour Duo [#01 Original]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_101_Stick_Contour_Duo_01_01_{width}x.jpg?v=1571718535)
![Play 101 Stick Contour Duo [#01 Original]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_101_Stick_Contour_Duo_01_02_600x.jpg?v=1571718536)
![Play 101 Stick Contour Duo [#01 Original]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_101_Stick_Contour_Duo_01_01_600x.jpg?v=1571718535)
![Play 101 Stick Contour Duo [#02 Intense]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_101_Stick_Contour_Duo_02_02_{width}x.jpg?v=1569313586)
![Play 101 Stick Contour Duo [#02 Intense]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_101_Stick_Contour_Duo_02_01_{width}x.jpg?v=1569313586)
![Play 101 Stick Contour Duo [#02 Intense]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_101_Stick_Contour_Duo_02_02_600x.jpg?v=1569313586)
![Play 101 Stick Contour Duo [#02 Intense]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_101_Stick_Contour_Duo_02_01_600x.jpg?v=1569313586)
![Play Colour Eyes [#Bakehouse]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Bakehouse_03_{width}x.png?v=1569557112)
![Play Colour Eyes [#Bakehouse]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Bakehouse_01_{width}x.jpg?v=1569557112)
![Play Colour Eyes [#Bakehouse]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Bakehouse_03_600x.png?v=1569557112)
![Play Colour Eyes [#Bakehouse]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Bakehouse_01_600x.jpg?v=1569557112)
![Play Colour Eyes [#Caffeine Holic]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Caffeine_Holic_02_{width}x.jpg?v=1569278954)
![Play Colour Eyes [#Caffeine Holic]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Caffeine_Holic_01_{width}x.png?v=1569278954)
![Play Colour Eyes [#Caffeine Holic]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Caffeine_Holic_02_600x.jpg?v=1569278954)
![Play Colour Eyes [#Caffeine Holic]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Caffeine_Holic_01_600x.png?v=1569278954)
![Play Colour Eyes [#Juice Bar]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Juice_Bar_18_01_{width}x.png?v=1569159774)
![Play Colour Eyes [#Juice Bar]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Juice_Bar_18_01_600x.png?v=1569159774)
![Play Colour Eyes [#Leather Shop]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_PlayColorEyesLeatherShop_02_{width}x.jpg?v=1607478841)
![Play Colour Eyes [#Leather Shop]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_PlayColorEyesLeatherShop_01_{width}x.jpg?v=1607478841)
![Play Colour Eyes [#Leather Shop]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_PlayColorEyesLeatherShop_02_600x.jpg?v=1607478841)
![Play Colour Eyes [#Leather Shop]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_PlayColorEyesLeatherShop_01_600x.jpg?v=1607478841)
![Play Colour Eyes [#Peach Farm]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Peach_Farm_02_{width}x.jpg?v=1569228554)
![Play Colour Eyes [#Peach Farm]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Peach_Farm_01_{width}x.png?v=1569228554)
![Play Colour Eyes [#Peach Farm]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Peach_Farm_02_600x.jpg?v=1569228554)
![Play Colour Eyes [#Peach Farm]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Peach_Farm_01_600x.png?v=1569228554)
![Play Colour Eyes [#Rosé Wine]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_PlayColorEyesRoseWine_02_{width}x.jpg?v=1607478575)
![Play Colour Eyes [#Rosé Wine]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_PlayColorEyesRoseWine_01_{width}x.jpg?v=1607478576)
![Play Colour Eyes [#Rosé Wine]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_PlayColorEyesRoseWine_02_600x.jpg?v=1607478575)
![Play Colour Eyes [#Rosé Wine]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_PlayColorEyesRoseWine_01_600x.jpg?v=1607478576)
![Play Colour Eyes [#Wine Party]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Wine_Party_02_{width}x.jpg?v=1569159774)
![Play Colour Eyes [#Wine Party]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Wine_Party_01_{width}x.png?v=1569159774)
![Play Colour Eyes [#Wine Party]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Wine_Party_02_600x.jpg?v=1569159774)
![Play Colour Eyes [#Wine Party]](http://cdn.shopify.com/s/files/1/1074/9876/products/hikoco_etude_Play_Color_Eyes_Wine_Party_01_600x.png?v=1569159774)
