We kicked off 2025 by celebrating 9 years of HIKOCO, floating all the way up to ‘Cloud Nine’ ☁️ 6 days, 6 events and 6 merch drops - we dreamed big, and you made it even bigger! Not to mention the K-Beauty items that you basically stole from us 🤣 ‘Cloud $9 Week’ revealed 6 items you could buy for just $9!! Of course, each one sold out in a flash.

Very soon after our 9th birthday festivities, we revamped our K-Beauty Playground Loyalty Program, giving our Beauties more ways to earn, redeem, and feel extra loved every step of your glow-up journey. This marked the beginning of a more connected HIKOCO community than ever before! 

We all know what April is all about… HIKOCO Easter Sale - just one of the biggest sales of the year! But this year, it was more than a sale! We released MORE merch, more too-good-to-be-true deals with ‘Hoppy Hour’ to overflow your baskets with K-Beauty goodies.

One of our most exciting pop-ups to date, we launched Parnell… with a three-way collab. HIKOCO x Parnell x Tsujuri took over Takapuna for a weekend event, complete with FREE matcha pudding, vouchers, Parnell gifts. It was simply the most perfect way to experience K-Beauty - a true highlight of the year! 

Our Beauties were experiencing a glow-up and so did our Queen Street store, channeling its own version of the Glamoratti aesthetic. It got chic-er to upgrade your shopping experiences that feels as luxe as your K-Beauty haul. Step inside to experience the bold side of HIKOCO. 

We never thought this day would come, but when we’re releasing 6+ K-Beauty items like every week, outgrowing our warehouse was only a matter of time. And in 2025, the moment arrived! The Warehouse relocation was a massive effort, and a huge shoutout goes to our HI-Shipment team for making the move happen 🥹

For the 3rd year running, K-Beauty Week 2025 brought the ultimate challenge: Glow-cade! Beauties battled to reach the top tier and score the most freebies - who claimed the crown this year? 

In our 3 retail stores, the Scoop-Off had players racing against the clock, scooping as many minis as possible before time ran out. The timer ran out FAST, but you scooped like pros! 👾

During the month of June & July, we were secretly working on our 2025 Advent Calendar baking up twelve sweet treats. 

Months of planning, curating and dreaming came together in one unforgettable drop. October's release of ‘Bake Me Merry’ beat our 2024 pre-order record, selling out in just 47 minutes. We hope our Beauties enjoyed unboxing it with us 🎁

After the Advent Calendar Official Launch, we brought in the biggest shopping moment of the year with our Black Friday SALE. If you are in our Beauty Boss & HIKOCO VIB loyalty program tiers, you would have gotten early access to our most major sale! 

We hyped communication through the launch of HIKOCO Insider, our Instagram broadcast channel, bringing you real-time updates, drops and surprises. Follow along for the behind the scenes here.