From L.A. to Aotearoa: Rhode Has Landed! 🛬
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The moment we’ve all been waiting for… the worst kept secret is finally out!
The news Kiwi beauty lovers have been anticipating has finally dropped: Hailey Bieber’s Rhode is launching exclusively to Mecca on February 12th! In celebration of Rhode’s debut, it’s only right to give credit to the face behind many of today’s biggest trends you probably didn’t realize she started.
Glazed Donut Aesthetic
Skincare-Makeup Hybrid: Glowy Skin and Nails
Think of a perfectly glazed donut: smooth, shiny and unblemished. The concept of achieving a dewy, plump and ultra-radiant complexion. This incredibly viral trend popularised by Hailey Bieber has changed the beauty space, cultivating over 1.8 million views with the hashtag #glazeddonutskin on Tiktok.
This look also goes along with nails, Hailey has once again had all the nail lovers obsessed with her glazed donut nails! A pearly chrome finish that is the perfect mix of elegant and on-trend.
Peptide-Powered Lip Care
Kiwi Beauty Lovers, Here It Is…
THE it-girl lippie. The rise and competition of every brand coming out with their own version of a lip-care product, yet, no one can outdo the doer. The Rhode ‘Peptide Lip Treatment’ has not only been a trending best-seller but a staple in a beauty lovers’ bag.
I'll be buying not one, but three different colours:
🩷 jelly bean - shimmery sheer pink
👙 salty tan - soft mauve
🍷 pbj - warm berry brown
rhode Lip Phone Case
Functional + Stylish and Not Gimmicky
Bieber's powerful influence; she has been able to leverage her status as a style icon by teasing her upcoming brand releases and understanding how to bring interest to her target audience. The community behind Rhode and their effect on how “everyone has it” turns this lip phone case into a must-have.
The Rhode ‘Lip Case’ is the epitome of cool girl with functionality combined. The practical and elegant design have captivated her Gen Z audience as a status symbol. We will without a doubt see a rise of more Kiwi girlies showcasing this case when Rhode releases.
The Quintessential Clean Girl
Effortless, Everyday Elegance and Chic Vibes
The effortlessly put-together vibe has definitely been attributed to Rhode’s brand image and popularised by Hailey Bieber. This trend has been around for a while, however, unlike how some trends come and go, the ‘Clean Girl Aesthetic’ has definitely stood the test of time. Think slicked back hair, minimal makeup, and dewy skin - it has since become a lifestyle staple for Rhode… and well, a lot of us!
