From L.A. to Aotearoa: Rhode Has Landed! π¬
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1 min
The moment weβve all been waiting forβ¦ the worst kept secret is finally out!
The news Kiwi beauty lovers have been anticipating has finally dropped: Hailey Bieberβs Rhode is launching exclusively to Mecca on February 12th!Β In celebration of Rhodeβs debut, itβs only right to give credit to the face behind many of todayβs biggest trends you probably didnβt realize she started.
Glazed Donut Aesthetic
Skincare-Makeup Hybrid: Glowy Skin and NailsΒ
Think of a perfectly glazed donut: smooth, shiny and unblemished. The concept of achieving a dewy, plump and ultra-radiant complexion. This incredibly viral trend popularised by Hailey Bieber has changed the beauty space, cultivating over 1.8 million views with the hashtag #glazeddonutskin on Tiktok.
This look also goes along with nails, Hailey has once again had all the nail lovers obsessed with her glazed donut nails! A pearly chrome finish that is the perfect mix of elegant and on-trend.Β
Peptide-Powered Lip Care
Kiwi Beauty Lovers, Here It Isβ¦
THEΒ it-girl lippie. The rise and competition of every brand coming out with their own version of a lip-care product, yet, no one can outdo the doer. The RhodeΒ βPeptide Lip TreatmentβΒ has not only been a trending best-seller but a staple in a beauty loversβ bag.Β
I'll be buying not one, but three different colours:
π©·Β jelly bean - shimmery sheer pink
πΒ salty tan - soft mauve
π· pbj - warm berry brown
rhode Lip Phone Case
Functional + Stylish and Not GimmickyΒ
Bieber's powerful influence; she has been able to leverage her status as a style icon by teasing her upcoming brand releases and understanding how to bring interest to her target audience. The community behind Rhode and their effect on how βeveryone has itβ turns this lip phone case into a must-have.
The RhodeΒ βLip CaseβΒ is the epitome of cool girl with functionality combined. The practical and elegant design have captivated her Gen Z audience as a status symbol. We will without a doubt see a rise of more Kiwi girlies showcasing this case when Rhode releases.Β
The Quintessential Clean Girl
Effortless, Everyday Elegance and Chic Vibes
The effortlessly put-together vibe has definitely been attributed to Rhodeβs brand image and popularised by Hailey Bieber. This trend has been around for a while, however, unlike how some trends come and go, the βClean Girl Aestheticβ has definitely stood the test of time. Think slicked back hair, minimal makeup, and dewy skin - it has since become a lifestyle staple for Rhodeβ¦ and well, a lot of us!
