We kicked off February with a six-day birthday celebration! Those who joined the HIKOCO Country Club, got our VIB Welcome Kit, filled with coupons, exclusive gifts, merch and MORE 🎾 

Of course, no HIKOCO anniversary is complete without a Lucky Box drop - an endless surprise of K-beauty… But now we’re onto the next! We cannot contain our excitement for this year’s 9th Anniversary ☁️

Before our massive Easter Sale, we unlocked major milestones – 30K followers on Instagram and 10K on TikTok 🎉 But that’s not all! HIKOCO officially joined the Million Club - that’s 10 million orders fulfilled in our eight years together 🥺 Our community keeps growing year after year, and we couldn’t be more grateful for your love and support 🫶

Our Easter Sale came with a delicious twist, entrancing you into our Breakfast Bar 🥞🥣 It was a journey with a prize greeting you and the end of our HI-UNIVERSE maze and ‘Cereal Unjumb-O’. This left us with sweet memories and even sweeter deals to savour!

In May, we finally revealed a long-kept secret… the grand opening of HIKOCO Takapuna 🌴 It was an unforgettable weekend seeing our Beauties come to support us, filling our new store with love. We hope you enjoyed the goodie bags + a Life 4 Cuts studio session in-store 🎞️

An entire week to celebrate K-beauty? Yes, please! In the days of ‘Timeless Hydration’, ‘Healing Hours’, and ‘ Moments to Ferment’, we put our top brands, and their bestsellers, in a battle for the books. It was a rush to get in on our Happy Hour events too, and unbeknownst to all, more surprises came right after ⏰

All these celebrations brought 2024 to an all-time high until… HI-staff were woken with an alarming message at 8AM - CCTV footage of our Newmarket store getting crashed into 😭 A traumatic experience none the less but our biggest priority was getting HIKOCO Newmarket restored for our Beauties asap! A huge thank you to local business’ support that made this possible 💞

The biggest storewide sale of the year launched, Black Friday 2024 🖤 We saw just how many Beauties stayed up till midnight, checking out their K-beauty haul for the year. We just know your skin is going to be the prettiest in 2025! 

Our first ever Advent Calendar launch was just around the corner 🎁 Believe it or not, this project took monthsss. It was all worthwhile with the pre-order setting yet another record - sold out in 3 hours! Excitement and tension built up for the official launch… who caught all ‘12 Days of K-Beauty surprises’ on our socials?

You thought we were done for November? Have you guys seen our Koco Plush 🐰ྀི To fulfil more dreams, those who shopped in-store, got the chance to WIN their top K-beauty gifts! The three lucky winners, you know who you are 😉

Wondering what the best of the bests were this year? It was a race to get’em during HIKOCO Wrapped 2024! We also welcomed back 2023 winners back on the podium too 🥇 A 7-day sale that was way too good to have missed out! Dare I say, next year will be exploding with BETTER K-beauty…

Throughout the hecticness that was 2024, we also squeezed in a few collabs - shoutout to Doe Donuts and JewellerybyGray for glazed donuts and timeless beauty! This year was also a giveaway galore - 50 Beauties got to test out the COSNORI Eyelash Serum (we loved seeing the lash growth 👀), held events with Purito SEOUL , Haruharu Wonder and even celebrated SKIN1004 Day. We also played Santa and delivered gifts to our VIBs just in time for Christmas🎄

We also can’t forget about the impact that our Beauties made! Throughout this year, you helped us make a real difference:

• International Dog Day 🐶 We made a donation of $1000 to help care for our furry friends in need.

• Christmas Gift 🎁 We also announced that we’ll be donating to Starship Children’s Hospital; doubling the total amount YOU raised from every $1 of orders placed during 18th to 23rd December. Please be patient with us – we’re totalling up your generosity and announcing soon ❤️