trend report: Happy 50th, Hello Kitty 🎂

trend report: Happy 50th, Hello Kitty 🎂

by Michelle Li



1 min

Sanrio’s celebrating Hello Kitty’s 50th birthday with infinite collabs! Until December 2024, this 2000s’ doll will be collabing with brands that you might never expect! These are just some we spotted:


Taking it straight back to 2000s, Hello Kitty has chosen to collab with Crocs. If you really want to sport the collection, go for Crocs' iconic clog silhouette. This new collaboration goes all out with Hello Kitty Jibbitz Charms™ to decorate your new pair! 


Exclusive to only a few countries, Laneige has teamed up with this Sanrio character to bring Water Bank cream complete with a Hello Kitty Surfer's keyring! It's giving the ultimate summer vacation, keeping you cool and hydrated. Although, this keyring isn't available in New Zealand and Australia, ultimate hydration is 👇🏻 


Enter CASETiMART pop up in Seoul to showcase and treat yourself to Sanrio characters at a Convenience Store. Casetify really went all out with this collab, giving you the chance to accessorise your tech with 40 different designs. 

acmé de la vie

A fashion brand based in Korea, acmé de la vie (eng. trans - the peak of life) is known for its oversized fits and graphics, with many references to pop culture characters. They've done collabs with Powerpuff Girls, even with Seventeen's Jeonghan, so you can guarantee that this Hello Kitty's collab is super cute too! 

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