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2 min
Anyone else notice PR packages have been EATING lately? Record players, couture, chilly bins, products big enough to double as a gym weight…
There’s no feeling quite like that notification on your phone, the buzz at the door, and unboxing a package to a cute little note and the order you purchased two weeks ago that you completely forgot about - it’s an experience. Now imagine that times a hundred; here’s what we wish showed up on our doorsteps.
Fuelling the FOMO:
Girl, put your records on~ For the launch of the new addition to their Chance Collection, the CHANEL team worked in collaboration with French pop singer Angèle to create every girl’s PR package dream!
A long-time ambassador for the luxury brand, she composed ‘A Little More’ which was delivered to influencers alongside the perfume so they could experience the ultimate immersive experience.
A fully functioning, shiny silver record player with a bottle of Eau Splendide nestled inside? An absolute dream. Imagine dancing in your bedroom to chic, girl-pop with the scent of sparkling raspberry-rose floating through the air…
Fun sized? Try super sized! The buzz around Arencia mochi cleansers has been big so it only made sense to make it big - and if we’re being completely honest, we can’t decide if we’re more obsessed with this package or the product.
This bouncy, chewy textured cleanser had influencers raving about the wonders it’s done for their skin and quickly turned into a cult favourite among skincare lovers. While this definitely added to the hype, what actually got people talking was the sheer size of the cleanser pot; it wasn't just big, it was MASSIVE.
Props to the marketing team for this genius move and making their Green Gentle Mochi Cleanser go viral… again.
Freshly engaged, soon-to-be brides and newlyweds; prepare to be green with envy. Rosie Etienne took it upon themselves to deliver not just love letters, a whole love package of not just one, but four handcrafted bridal gowns to select influencers.
Their launch boxes had our jaws on the ground - not just from their generosity, but the sheer beauty and attention to romantic detail these dresses showcase! Lush fabrics, talented craftsmanship and an enchanting magic that will definitely make any grown man cry.
Whether you’re about to say “I do” or love to plan ahead, maybe this is your sign to start documenting your life on the internet? (But who am I to tell you what to do… unless?)
Just when things couldn’t get cooler (haha?), SOME BY MI dropped their best skincare refresher for the summer, in a literal cooler bag. For the launch of their new marine-powered PDRN Spirulina Soothing line, products were delivered in extra frosty fashion.
Their campaign focused on swooping in to the rescue, not just for your skin, but your cold drinks too! Their package was fun, interactive and aesthetic, reminding us a little of those days when we used to play-pretend as kids.
Their new range focused on instant cooling, redness relief and deep hydration just in time for the Northern hemisphere’s hot girl summer and to be quite frank, we’re feeling the FOMO! A fully functional cooler bag for a chill unboxing feels pretty on-brand for a classic Kiwi summer if you ask me.
It’s safe to say, we’re obsessed! For now, we’ll continue to live vicariously through our favourite influencers - sharing the beautiful and creatively genius PR packages that arrive on their doorstep.
See you on my FYP? Beauties x
Comments
Hi Zoe,
Thank you for your kind words! We appreciate your support and it doesn’t go unnoticed – we love that you love K-beauty as much as we do.
Unfortunately, we aren’t open to any collabs at the moment, but we will definitely keep you in mind when an opportunity comes up!
Thanks again for taking the time to reach out xx
Kia ora Hikoco team,
My name is Zoe, and I’m a New Zealand-based content creator and small business owner with a deep love for K-beauty and skincare. I’ve been a long-time admirer of Hikoco’s commitment to bringing authentic Korean beauty brands to Aotearoa, and I would be so excited to collaborate with you.
Through my platforms, I share my passion for beauty, self-care, and wellness with an engaged audience who values honest reviews and product recommendations. I’d love the opportunity to feature Hikoco products in my content whether that’s through unboxings, tutorials, or sharing my personal skincare routines while highlighting their benefits to my audience.
If possible, I would be honoured to be considered for your PR list so I can authentically experience and showcase your products to my community. I believe we could create engaging, high-quality content together that would help spread the love for K-beauty even further in New Zealand.
Thank you so much for considering this opportunity. I’d be happy to provide my audience insights and content examples upon request.
Ngā mihi,
Zoe Kool
ZoeKool@outlook.com
@motiv8_nz
