5 K-Fashion Brands Only Korean It-Girls Know

5 K-Fashion Brands Only Korean It-Girls Know

by Michelle Li

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1 min

a lookbook of the hottest k-fashion brands to refresh your s/s wardrobe.

coyseio

For the girls who love minimal street-style outfits but still want to stay on trend! Coyseio mixes up neutral colours with silhouettes, fabrics and all the finer details that make outfits look anything but basic. This is what gives Coyseio their unique modern yet timeless style; items that will stay in your wardrobe for years to come.

NEWALRIN

Newalrin is for any aesthetic! It balances street style with femininity which is why I personally love all their pieces 🫶 In every collection, you’ll spot edgy styles contrasted with ribbon ties and fitted silhouettes - created perfectly to showcase your curves and beauty, hence why this brand has been spotted on so many K-pop idols.

dryrose

Balletcore and lolita aesthetic done right! It’s all about daintiness here with shirred and lace details, puff-sleeves, and femininity - think square-necks and off-the-shoulder tops. Dryrose has a huge collection of irresistible pieces from top to bottom, with accessories to finish too! Their ‘ Signature Ribbon Bag ’ is one that I’ve added to my wishlist - it’s just too cute 🩷

as"on

In complete contrast to Dryrose, is as”on where there’s a bit of edge in every piece. The colours are vampy yet can be easily styled with neutral-tones. Each collection is launched with a few pops of mauve pieces, so if you want a subtle pop of wearable colour, look to as”on for an upgrade to your wardrobe.

2000 Archives

The 2000s are here to stay! The brand’s most popular items are their ‘Soccer Player Ts’ which were a huge trend in Korea during spring and summer. Lucky for us, we can grab inspiration and style it now! An unexpectedly cute way to style these are with skirts, adding an interesting touch to any outfit - it’s both sporty and dainty. We also can’t miss out on 2000 Archives' velvet tracksuit, coming in all sorts of colours. 

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