What’s really interesting is instead of following the traditional, drawn out path to a polished final launch, Leaked Labs flips the script - releasing formulas straight from the lab and inviting real-time feedback. It turns product development into a conversation, not a closed-door process.

This March, Leaked Labs introduced their first product, ‘Amplify Flexi’ - an "unbreakable" flexible eyeshadow formulation that has NEVER hit the market. But, makeup innovation is only as good as the problem it solves…

From what I can tell, all the way over here in New Zealand where we don’t have access to the eyeshadow, it seems that it doesn’t look that pigmented unless it’s wet. So the question: what does this really offer that a liquid, jelly, or stick eyeshadow can’t? The difference isn’t the product, it’s the process.

The discourse on the internet is about their formula: these eyeshadows need to be wet to really bring out the colour, an extra step that defeats the idea of it being easy for the average makeup consumer. 

The preservatives in these formulas only work in cream-based products, so applying them with a liquid or spray could compromise stability and even create a risk of bacterial growth. 

Another issue is the flimsy metal tins with a simple sticker for branding and priced at a staggering $34 USD. Essentially, customers are paying for what feels like a rushed product. The question is: does the experience of early access and lab-tested formulas make that price tag justifiable?

These creators have spent years teaching people how to navigate marketing claims and choose products that actually serve their purpose. So it’s fair to critique the lack of clear guidance and intent behind their Flexi Eyeshadows.

Despite all of the drama clouding their first launch, I think as consumers we shouldn’t lose sight of the fact that Lipstick Lesbians do have some credibility. You shouldn’t expect to pay for the quality or the packaging, rather, you are paying to be a part of the process.