hi, society

Coachella's Evolution: The Experiential Marketing Arms Race

Coachella's Evolution: The Experiential Marketing Arms Race

If I ever went to Coachella, I wouldn’t be front row; I’d be 10mins from the venue at K-Beauty Lounge, stopping by Medicube’s Glowtel, and...

Alanna Chen
Tried, Tested & True: K-Beauty That Is ACTUALLY Worth The Hype

Tried, Tested & True: K-Beauty That Is ACTUALLY Worth The Hype

Not a paid ad, not capping, not being held hostage until I plug a product - just a skincare fanatic with a spending problem. ...

Alanna Chen
Behind the Buzz: Is Leaked Labs Really Innovative?

Behind the Buzz: Is Leaked Labs Really Innovative?

The influencer-to-brand founder pipeline isn’t new… but what problem is Leaked Labs’ first drop, β€˜Amplify Flexi,’ actually solving? ...

Jenna De Vega
The Peptide Problem: Dangers of Chasing Genetic Perfection

The Peptide Problem: Dangers of Chasing Genetic Perfection

The evolution of mindful wellness has turned dark and dystopian… why are people turning themselves into lab experiments? ...

Alanna Chen
The Debate: Whether Copycat Beauty is the Future?

The Debate: Whether Copycat Beauty is the Future?

I understand the appeal of taking inspiration from products... but are MCoBeauty's dupes crossing the line? ...

Jenna De Vega
The Asian β€œTrend”: Why Is My Culture Your Content?

The Asian β€œTrend”: Why Is My Culture Your Content?

Apparently I'm trending... should've been more careful about what I wished for in 2026. ...

Alanna Chen
The Secret to Achieving THAT Nina Park Look

The Secret to Achieving THAT Nina Park Look

5 key things you need to NAIL 2026’s biggest makeup trend yet. (p.s. it’s simpler than you think) ...

Alanna Chen