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BTS’ Grammy Decision Explained

BTS’ Grammy Decision Explained

The Grammys introduced a new category... BTS wasn't having it. ...

Jenna De Vega
KATSSERALLIT: The Clapback Crossover of The Century

KATSSERALLIT: The Clapback Crossover of The Century

Iconic by mistake? More like Iconic on PURPOSE. LE SSERAFIM, ILLIT and KATSEYE mark the first-ever collaboration between three HYBE girl groups. ...

Alanna Chen
Korea’s Next IT Girl: Wonhee From ILLIT

Korea’s Next IT Girl: Wonhee From ILLIT

Korea is obsessed with ILLIT’s Wonhee and honestly, we get it 👀 ...

Jenna De Vega
JENNIE x Vaseline: Why It Actually Makes Perfect Sense

JENNIE x Vaseline: Why It Actually Makes Perfect Sense

The $3.99 petroleum jelly discourse, explained. ...

Alanna Chen
Medicube x FOREVER CHERRY: Wonyoung’s First Official Product Drop

Medicube x FOREVER CHERRY: Wonyoung’s First Official Product Drop

The Wonyoungism strikes again… is this viral hairbrush actually worth the hype? ...

Alanna Chen
Why Your Product Launch Flopped 😩 The K-Pop Strategy

Why Your Product Launch Flopped 😩 The K-Pop Strategy

Let’s be honest… your last launch didn’t fail because the product was bad. It failed because the story wasn’t story-ing. ...

Zoey Lim
ALLDAY PROJECT: The Future of K-Pop?

ALLDAY PROJECT: The Future of K-Pop?

“For the first time I'm obsessed with a group with only two songs - their presence is so overwhelming!” ...

Alanna Chen
k-beauty meets k-pop, pt. 2 🖤

k-beauty meets k-pop, pt. 2 🖤

K-pop's global reach means there are many brands that want to work with them. But a collab doesn't just stop at a simple collab; how...

Michelle Li
K-pop Hits Global Girl Groups

K-pop Hits Global Girl Groups

We all know K-pop has reached global status. The k-pop industry is iconic and I’m not just talking about the talent. Everything from the fanchants,...

Michelle Li

1st British Kpop group: Dear Alice 🎶

SM Entertainment introduces Dear Alice, the first-ever British K-pop boy band, in collaboration with Kakao Entertainment and Moon & Back. The group's journey, from formation...

HIKOCO New Zealand
YG Princesses are Back 👑

YG Princesses are Back 👑

Is artificial intelligence (AI) taking over the world? Well, maybe not quite but let’s start with what it HAS taken over, in terms of K-media....

Michelle Li

AI Set to Take Over the World?

Is artificial intelligence (AI) taking over the world? Well, maybe not quite but let’s start with what it HAS taken over, in terms of K-media....

Michelle Li
k-beauty meets k-pop

k-beauty meets k-pop

K-pop's global reach means there are many brands that want to work with them. But a collab doesn't just stop at a simple collab; how...

Michelle Li
K-Pop Encore Moments, Girl Group Edition 💁‍♀️

K-Pop Encore Moments, Girl Group Edition 💁‍♀️

Encore stages are the Iconic endings to Korea’s live music shows. Each music show hosts 10+ k-pop groups to perform and at the end, the...

Michelle Li

now playing: Aespa Armageddon Viral Moments 🪐

In the midst of k-pop scandals, girl group Aespa has finally made their long-awaited Armageddon comeback. Read on for a compilation of Aespa's viral moments...

Michelle Li