hi, society

Coachella's Evolution: The Experiential Marketing Arms Race

April 17, 2026

If I ever went to Coachella, I wouldn’t be front row; I’d be 10mins from the venue at K-Beauty Lounge, stopping by Medicube’s Glowtel, and...

Alanna Chen

The K-Beauty Pass: Coachella Receipts 🎡🧾

April 17, 2026

LEAKED! Straight from the glamroom: products your fav artists (allegedly) secured ahead of Weekend 2… Here’s what we’d prescribe to recover, reset and own the...

Alanna Chen

Buy 2, Get 1 FREE 💅 Ohora #SALE

April 15, 2026

Your next nail moment is calling 📞 From your everyday faves to full-glam finishes, consider your nail rotation sorted for the month. Choose your three...

HIKOCO New Zealand

Alix Earle’s REALE ACTIVES: The Hype & The K-Beauty Parallel

April 10, 2026

Alix Earle is officially stepping into the skincare world with her brand Reale Actives. From marketing stunts to skincare active-driven formula’s, it’s creating buzz for...

Jenna De Vega

KOCOLENS K-BAKERY #SALE 🍪

April 9, 2026

Indulge in Korea’s latest dessert trends 👀 Go bold with Dubai Chewy Cookie - olive tones dusted with brown graphics or keep it sweet with...

HIKOCO New Zealand

Tried, Tested & True: K-Beauty That Is ACTUALLY Worth The Hype

April 3, 2026

Not a paid ad, not capping, not being held hostage until I plug a product - just a skincare fanatic with a spending problem. ...

Alanna Chen

Behind the Buzz: Is Leaked Labs Really Innovative?

March 25, 2026

The influencer-to-brand founder pipeline isn’t new… but what problem is Leaked Labs’ first drop, ‘Amplify Flexi,’ actually solving? ...

Jenna De Vega

The Peptide Problem: Dangers of Chasing Genetic Perfection

March 20, 2026

The evolution of mindful wellness has turned dark and dystopian… why are people turning themselves into lab experiments? ...

Alanna Chen

The Debate: Whether Copycat Beauty is the Future?

March 12, 2026

I understand the appeal of taking inspiration from products... but are MCoBeauty's dupes crossing the line? ...

Jenna De Vega

Office Siren Edit 💋 Ohora #SALE 🖊️

March 10, 2026

Meet your deadlines! Channel BLACKPINK’s energy with desk-ready nails - a girl-boss level up that'll turn heads 💋👠💼 Which member's look is yours? ...

HIKOCO New Zealand

The Asian “Trend”: Why Is My Culture Your Content?

March 6, 2026

Apparently I'm trending... should've been more careful about what I wished for in 2026. ...

Alanna Chen

Take What You Need: Moisturiser Edition 💧

March 5, 2026

Autumn’s calling, leaves are falling… 🍂 And your skincare routine is ready for its seasonal switch-up! Dry skin, redness or dreaded breakouts, here’s what you...

Alanna Chen