hi, society

Modern Love: Boyfriends, Embarrassment & Rules of Relationships

Modern Love: Boyfriends, Embarrassment & Rules of Relationships

Last week Vogue asked me and all women who pursue heterosexual relationships: “Is Having a Boyfriend Embarrassing Now?” ...

Alanna Chen
Behind & Beyond: Women Who Have Changed The Marketing Experience

Behind & Beyond: Women Who Have Changed The Marketing Experience

I’ve said it once and I'll say it again - we want more than just a product. Experiential marketing is in, and your postbox flier...

Alanna Chen
Calendar Invitation: You've Got Plans! 🗓️🔕

Calendar Invitation: You've Got Plans! 🗓️🔕

Looking for an excuse not to go? We’ve got plenty! Here’s your calendar filled with rituals we stand by to keep you feeling fresh, pampered...

Alanna Chen
Updating: Soft Girl Summer Loading…

Updating: Soft Girl Summer Loading…

Queue the routine: the annual freak-out, panic about not being “summer-ready” and wishing you’d started preparing a month earlier… But does it always have to...

Alanna Chen
Nothing Basic Allowed: Get Ready for Summer’s Season of Loud Looks

Nothing Basic Allowed: Get Ready for Summer’s Season of Loud Looks

Quiet luxury is dead. Don’t waste time grieving - here are five fashion trends worth investing in. ...

Alanna Chen
New & Brewing: Food Spots Serving More Than Tasteful Treats

New & Brewing: Food Spots Serving More Than Tasteful Treats

Drinks aren’t the only thing Auckland’s mixing… It’s quality ingredients, masterful precision and unique experiences that stick with you - come taste the vibe. ...

Alanna Chen
#𝑮𝒍𝒐𝒔𝒔𝒚 𝑯𝒊𝒕𝒔: Queue these on your setlist 🎶

#𝑮𝒍𝒐𝒔𝒔𝒚 𝑯𝒊𝒕𝒔: Queue these on your setlist 🎶

Queue these sets! There’s nothing better than a playlist that matches your vibe, whether it’s nostalgic, feminine or a little Y2K! We reckon we’ve nailed...

Alanna Chen
SKIN1004 Day: Sonny Angel Toner Series 🪽💫

SKIN1004 Day: Sonny Angel Toner Series 🪽💫

Sonny Angel series, but make it skincare! We’re celebrating with the gift of toners - pick your fave and collect a 💧 FREE SKIN1004 Sheet...

Alanna Chen
Loading Locally: New Launches Bringing Community Spirit Back

Loading Locally: New Launches Bringing Community Spirit Back

Auckland City is healing - and you’re invited. Today, we want more than what we see online. Parasocial relationships with influencers and creators don’t cut...

Alanna Chen
Guide to a Post-Breakup Glow Up ❤️‍🩹✨

Guide to a Post-Breakup Glow Up ❤️‍🩹✨

Healing’s messy, but that's okay 🫂 You’re not alone - through the highs and lows, we’re here to support your healing journey. Let’s get your...

Alanna Chen
De-Influencer Hot Take: Cancelling Toxic TikTok ‘Positivity’

De-Influencer Hot Take: Cancelling Toxic TikTok ‘Positivity’

The digital age has taken it too far - these mantras are probably holding us back. ...

Alanna Chen
Is THIS Marketing?! The Good, The Bad & The Viral

Is THIS Marketing?! The Good, The Bad & The Viral

Stan wars, PR crisis core and HR getting spicy... Here's what happens when brands risk it all for a spot on your FYP (SPOILER: Lots...

Alanna Chen
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