hi, society

Inside Korea’s Wellness Stickers

September 9, 2026

In Korea, vitamin pills are losing to a sticker… here’s a look inside the wearable supplement trend. ...

Jenna De Vega

K-Beauty Khia Asylum: Where K-Beauty Goes When It Flops

May 21, 2026

Everyone who's on the internet knows the Khia Asylum, but what would that even look like in K-beauty? ...

Jenna De Vega

Blackpink Met Gala 2026: Fashion Ranking Breakdown

May 8, 2026

Fashion is art, and the Met Gala 2026 delivered exactly that - especially when Blackpink stepped onto the carpet as soloists for the very first...

Jenna De Vega

The Sopha Dopha Effect: A Blueprint Itinerary to Modern Seoul

May 1, 2026

I fear I’ve been influenced. And honestly… I’m not resisting it. Not sure if you’re as parasocial as me, but I was living for her...

Alanna Chen

Behind the Buzz: Is Leaked Labs Really Innovative?

March 25, 2026

The influencer-to-brand founder pipeline isn’t new… but what problem is Leaked Labs’ first drop, ‘Amplify Flexi,’ actually solving? ...

Jenna De Vega

The Asian “Trend”: Why Is My Culture Your Content?

March 6, 2026

Apparently I'm trending... should've been more careful about what I wished for in 2026. ...

Alanna Chen

The Secret to Achieving THAT Nina Park Look

February 19, 2026

5 key things you need to NAIL 2026’s biggest makeup trend yet. (p.s. it’s simpler than you think) ...

Alanna Chen

The Pop-Girl Rebrand: Love It or Lame?

February 5, 2026

Because reinvention is everything - but not every rebrand is created equal. ...

Alanna Chen

Why Your Product Launch Flopped 😩 The K-Pop Strategy

January 2, 2026

Let’s be honest… your last launch didn’t fail because the product was bad. It failed because the story wasn’t story-ing. ...

Zoey Lim

2026 Fragrance Trend Predictions

December 3, 2025

If 2025 was the year everyone rediscovered vanilla and pretended they invented “clean girl” perfumes, then 2026 is the year fragrance finally goes full personality!...

Zoey Lim

The 4 Tiers of Makeup

November 26, 2025

Not every day calls for full glam, and not every vibe works with ‘barely there’, because makeup isn’t a one-size-fits-all! Here’s a breakdown of the...

Zoey Lim

Modern Love: Boyfriends, Embarrassment & Rules of Relationships

November 6, 2025

Last week Vogue asked me and all women who pursue heterosexual relationships: “Is Having a Boyfriend Embarrassing Now?” ...

Alanna Chen

Behind & Beyond: Women Who Have Changed The Marketing Experience

October 31, 2025

I’ve said it once and I'll say it again - we want more than just a product. Experiential marketing is in, and your postbox flier...

Alanna Chen

Is THIS Marketing?! The Good, The Bad & The Viral

September 18, 2025

Stan wars, PR crisis core and HR getting spicy... Here's what happens when brands risk it all for a spot on your FYP (SPOILER: Lots...

Alanna Chen

Unbox With Us: PR Packages We're Obsessed With

August 13, 2025

Anyone else notice PR packages have been EATING lately? Record players, couture, chilly bins, products big enough to double as a gym weight… ...

Alanna Chen

What’s in My Bag? Essentials for a Girl-on-the-Go

August 8, 2025

‘But what if it-’ ‘Just in case I-’ Trust me whatever it is, I’ve probably already thought about it. ...

Alanna Chen

The Cool Girl Guide: How to Instagram

July 22, 2025

Ever feel like you’ll never achieve “put-together-but-not-trying-too-hard”? You’re not the only one. Often social media feels like Barbie's world: perfect, pristine, and… unobtainable. ...

Alanna Chen

What the F1 Was That?! Beginners Guide to the Racecar Hype

July 8, 2025

“I guess they make movies about anything these days…” You’re not wrong, but F1 isn’t just ANYTHING; it’s that lifestyle you wish you had, with...

Alanna Chen